We develop brand solutions for many great brands – from emerging to market leaders. They do business in a variety of segments and markets and come to us with varying needs. Here are a few case studies.
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case study>habiquad
Turning a highly technical product into an accessible global brand.
Answering the global need for affordable, available housing, our client licensed the technology that would allow them to produce a line of innovative modular structures that could be assembled easily by small teams of untrained workers. Strong, durable, environmentally-friendly Habiquads were born.
Deliverables:
Brand Strategy
Brand Name and Style
Identity and Logo
Creative Platform
Sales Materials
Web Presence
case study>palomar hotels
Re-positioning a luxury brand to reach a targeted niche.
When developing a 38-story boutique hotel/condominium property in Atlanta under the established Palomar brand, Kimpton Hotels and Altanta Developer Kim King Associates, LLC turned to the Fresh team for a local brand strategy. They challenge was to identify and attract buyers for 38 luxury penthouses and, working with the deveopers and the architects, create the building, amenities, services and lifestyle that would appeal to this highly targeted audience.
Deliverables:
Integrated Strategy
Brand Story Interpretation
Brand/Architectural Alignment
Audience Identification
Creative Platform
Sales Materials
Content Development/Copy
Launch Strategy and Implementation
case study>marlow's tavern
Developing a scalable brand.
Fresh was asked to develop a brand around a new tavern concept. The objective was to create a brand that was scalable but yet something that would resonate within each local market’s community. The result was Marlow’s Tavern. Once the name, identity and brand style were developed, attributes were then extended to the design of the prototype store interiors, signage and subsequent marketing collateral.
Deliverables:
Brand Name, Identity and Style
Store Prototype Design
Menu Design
Uniforms
case study>carnival cruise lines
Developing a brand to reach a Teen Audience.
The Coca-Cola Company asked us to help add value to their relationship with Carnival Cruise Lines by developing an onboard brand experience for the teen audience. Working with Teen Research Unlimited, we tested ideas with teens to find out which activities and amenities should be included. Club O2, a dedicated teen environment, includes “Chill” and “High-Energy” zones for older teens, 15-17.
Deliverables:
Integrated Brand Strategy
Identity Design
Environmental Design
Teen-targeted Promotional Kit
Internal Roll-out & Training Manual
Brand System & Standards Manual
Supporting Collateral
Staff Uniforms
case study>ihg
A new brand creates awareness and demand for an under-utilized asset.
HMG, The Hotel Management Group of InterContinental Hotels, was a group of highly trained senior executives that specialized in managing hotels within the 6 brands ownded by InterContinental Hotels Group. Awareness of HMG was very low, even among InterContinental owners, research revealed that performance was a key driver. HMG was branded and launched under the "Performance Advantage" banner and platform.
Deliverables:
Identity and Logo Design
Multi-lingual Sales Materials
Messaging & Design
3-D Lobby Display